The Solution
A modern easy to use platform easily accessible to an already loyal customer base. A huge amount of content to engage and encourage longer periods of time spent on the site and increased purchasing.
Spinneys
The development of a market leading eCommerce platform for one of the UAE’s leading grocery retailers
Services
Python Infrastructure Design & Development
UX Strategy and Design
App Wireframing
SEO / SEM
API Management System
SAP Integration
Sector
Grocery
Household & General Merchandise
Lifestyle Editorial Content
Design Agency
Pinpoint Media, U.A.E
The Challenge
To design and build an online presence that provides a seamless customer journey through the entire shopping journey using browser or app channels. Make the growing library of recipe and editorial content work accessible throughout the site whilst raising the profile of the growing 20,000+ product sku's.
Languages
HTML / Java Script / JQuery
Timescale
12 Weeks Development
Launch Date
May 2020
The Results
Spinneys.com continues to grow at an incredible rate and boasts almost 70,000 users and is growing month on month, a huge amount of products and content continues to engage and encourage customers to revisit the site.
Site Traffic
70,000 unique users
Engagement
80%
Average Session
6m 27s
Revenue
+74%
Analytics
Vast in-depth real-time, data capture, sourced from both product sales and customer activity provides intelligence behind brands, customer behaviour, seasonal purchasing and stock fluctuations. Understanding our consumer navigation, points of interests and inspirations allows us to better curate the customer journey which has been proven to drive greater basket size at the end of the customer journey.
