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Choithrams
Development of market leading eCommerce platform for UAE’s leading online grocery retailer.
Services
Python Infrastructure Design & Development
UX Strategy and Design
App Wireframing
SEO / SEM
API Management System
SAP Integration
Sector
Grocery
Household & General Merchandise
Lifestyle Editorial Content
The Challenge
To design and build a platform that can manage a high volume of transactions simultaneously whilst adapting in real time to stock inventory information and curating a streamlined customer journey.
Languages
HTML / Java Script / JQuery
Timescale
32 Weeks Development
Launch Date
October 2016
System
Python

The Solution

A market leading online grocery platform accessible to all and convenient for increased purchasing. Multiple sectors of content encourage visit duration on the site to be sustained for longer periods.

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Live Editing
As with an FMCG site, this site has been created to be dynamic and reactive at any moment, enabling instant changes to reflect fluctuating volumes of stock or seasonal themes.
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Ease of Purchase
Combining content linked with multiple products enables the consumer to purchase multiple stocks with one click. Ease and convenience encourage larger basket sizes.
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Visit Duration
Content is updated daily to encourage repeat site visits within a given week. This is linked to promotions and seasonal uplifts to encourage additional purchases.

The Results

Renowned within its field, it’s the UAE’s leading online grocery platform with an organic growth of +15% month on month from it’s standing customer base. It continues to set best practice for performance and operation of eCommerce grocery platforms.

Site Traffic
116,480 unique users
Engagement
69%
Average Session
4m 13s
Revenue
+67%

Analytics

Vast in-depth real-time, data capture, sourced from both product sales and customer activity provides intelligence behind brands, customer behaviour, seasonal purchasing and stock fluctuations. Understanding our consumer navigation, points of interests and inspirations allows us to better curate the customer journey which has been proven to drive greater basket size at the end of the customer journey.