Digital & Code - 1010 - Publishing, Python, Horological content and product

1010

A luxury website that combines cutting edge product purchasing capabilities with market leading horological content.

Services

Python Infrastructure Design & Development

Integrated Omnichannel Build

App Wireframing

UX Strategy and Design

SEO / SEM

Sector

Horology

Publishing

eCommerce

Design Agency

Six, United Kingdom

The Challenge

Create a market leading platform of global standards in the presentation of horological content and product online. The platform was to seamlessly present information and product to consumer to ensure a knowledge based customer journey leading to product purchase.

Languages

HTML / Java Script / JQuery

Timescale

30 Weeks Development

Launch Date

January 2018

System

Python

Launch Site

The Solution

A bespoke, python based platform was designed and developed to seamlessly integrate modern horological publishing with cutting edge ecommerce technology to fuse access to horological content and product.

Play

Content & Product Blocks

By integrating product blocks within curated editorial landing pages we directly link information gathering with purchase opportunities empowering our consumer to make knowledgeable purchasing decisions around.

Editorial Excellence

The presentation of editorial excellence is what separates the good from the great online. With leading editorial content being published throughout 1010 it was important to ensure it’s visual presentation was enhancing.

In-depth product

Detailed product descriptions and analysis allows the consumer to have a complete understanding of the brands and products prior to purchasing. This increases the desire, which is the essence of Watch 10/10.

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Details

The Results

A state of the art platform, with un-paralleled UX and functionality. Traffic and engagement surpass projections, with revenue also exceeding forecast.

Traffic

32,566 unique users

Engagement

68%

Average sessions

6m 47s

Revenue

+72%

Analytics

Real-time, comprehensive data capture and analysis has been woven throughout the sites infrastructure. Understanding our consumer navigation, points of interests and inspirations allows us to better curate the customer journey which has been proven to increase the time on site and ultimately sale conversion.