Artboard 1
A unique editorial, eCommerce and content marketing platform for a leading, luxury men's portal
Python Infrastructure Design & Development
UX Strategy
Logistics Integration
Editorial Content Services
Data Analytics Dashboard
Men's Fashion
Men's Lifestyle
Digital Publishing
Design Agency
Six, United Kingdom
The Challenge
To develop a unique user experience that brings eCommerce and publishing into one seamless entity using a Python based system. We were tasked with creating a digital eco system that naturally complimented a user’s expectations when reading a magazine whilst providing them with fluid access to product for purchase.
HTML / Java Script / JQuery
28 Week Development
Launch Date
December 2016
Python, Django

The Solution

A unique python based CMS was developed that integrated the two worlds of publishing and ecommerce. By designing a UI that that did not isolate one aspect from the other and allowed for a tailored experience of native content and product a commercially viable platform was created backed by in-depth analytics.

Play :
Content & Product Blocks
Infused products into editorial enabling the user to easily consume and purchase, either from a point through content or stand-alone product. Debonair provides this as a unique experience.
Text Driven Sales
A key challenge to traditional editorial sites is weaving product directly into the content of the feature itself. By featuring product within text we have reduced the navigation steps to product purchase which has been key to increasing our sales success.
In-Depth Product detail
Detailed product descriptions and analysis allows the consumer to have a complete understanding of the brands and products prior to purchasing.

The Results

A state of the art platform, with un-paralleled UX and functionality. Traffic and engagement surpass projections, with revenue also exceeding forecast.

Site Traffic
52,870 unique users
Average Session
2m 23s


Real-time, comprehensive data capture and analysis has allowed us to track the customer journey. Understanding our consumer navigation, points of interests and inspirations allows us to better curate the customer journey which has been proven to drive greater  sale conversion.